Totally digitalised, this space plunges us deep into the Parisian universe and highlights a novel and personalised digital experience.

  • Manufacturer : Chaudesaigues

Lancôme – Flagship at Printemps Haussmann Paris

Apanache has been a partner of Lancôme since 2013.

At Printemps Haussmann, Lancôme signed a new concept and a new approach to the user experience. Collaborating with designer Chafik GASMI and the brand’s own teams, Apanache accompanied the Parisian make-up workshop project through its architectural development.