Armani’s Beauty Box’s lifespan will have three high points, as striking as the main theme …. red.

Apanache developed and designed the concept in conjunction with the Armani team, organised the call for tenders and followed manufacture through until the pop-up store was fully installed.

  • Manufacturer : CHAUDESAIGUES
  • Apanacher : Olivier

Pop Up Store Armani – Rue Deleyme, Paris

Apanache is a partner of Armani since 2014. The agency accompanies all Retail Design developments, in a transversal role.

This new pop-up store, inaugurated in Paris on October 18th, 2016, and all dressed in red with its enormous gorilla mascot at the entrance, offers a sensory and fun-filled experience. It’s the opportunity to discover in exclusivity the total Beauty range, to have one’s make-up done by a “face designer”, to learn beauty tips adapted to skin type.