Pop Up Store Armani – Rue Deleyme, Paris
Apanache is a partner of Armani since 2014. The agency accompanies all Retail Design developments, in a transversal role.
This new pop-up store, inaugurated in Paris on October 18th, 2016, and all dressed in red with its enormous gorilla mascot at the entrance, offers a sensory and fun-filled experience. It’s the opportunity to discover in exclusivity the total Beauty range, to have one’s make-up done by a “face designer”, to learn beauty tips adapted to skin type.