As part of the creation and implementation of the brand’s new platform, we act in a transversal role on the design and development of the architectural concept.

The aim is to communicate YSL Beauté architectural guidelines at a global level, covering all the elements necessary to understand this new identity.

Yves Saint Laurent Beauté – Architectural Guidelines – New Identity

Apanache has been a partner of Yves Saint Laurent Beauté since 2013. The agency works in close collaboration with the brand’s internal team on the development of Retail Design strategies.