Services - Apanache
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Services

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Global Retail Design

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Apanache is a Global Retail Design agency. From the initial creative concepts to final delivery in the field, throughout all stages of strategy development, we support and advise well-known global groups in luxury goods sectors such as spirits, watches and cosmetics.
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[av_tab title=’RETAIL IDENTITY’ icon_select=’yes’ icon=’ue812′ font=’entypo-fontello’]

1/Creator of Retail identity

Objectives

Because it is so important to make the difference in a competitive market, Apanache helps you to clearly define a unique architecture and a clear message.

The Apanache way

TIt all starts with attentive listening, reciprocal discussion, and an in-depth study in order to take on board brand strategy and work it into the point of sale.
Through a subtle choice of materials, colours and shapes, a brand’s values and messages come to life to bring out its unique and remarkable character. Our artistic management advisors aim to create the “setting”. The content and experiences are grounded on a collaborative process involving designers, scriptwriters, set designers and digital experts.
Project typology includes POS/displays, windows, podiums, and points of sale.

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[av_tab title=’USER EXPERIENCE’ icon_select=’yes’ icon=’ue812′ font=’entypo-fontello’]

2/ Creator of user experience

Objectives

To generate new appeal, you need exceptional content, with unique experiences and services.

The Apanache way

We design and stage-manage unique experiences by creating a customer pathway with an innovative approach, custom-made to your image. We work in partnership with agencies specialised in new technology, to implement digital experiences.

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[av_tab title=’RETAIL STRATEGY’ icon_select=’yes’ icon=’ue812′ font=’entypo-fontello’]

3/ Retail strategy

Objectives

We advise on roll-out strategy for your points of sale throughout the world.
Our expertise also covers manufacturing processes, be they industrial, artisan, local or for export, giving you the guarantee of efficiency and rationalisation.

The Apanache way

We depend on our in-depth knowledge of distribution channels (boutiques, department stores, travel retail, etc.) and perfect perception of varying international consumer markets and local cultures.
Our teams are totally familiar with the global roll-out management methods used by major groups, and define and adapt concepts to fit in with all types of existing configurations.

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4/ Retail Chart Design

Objectives

We will build an original and unique Retail chart in accordance with your requirements and the players you wish to reach (subsidiaries, retailers or manufacturers).

The Apanache way

From the interactive digital chart – a seduction tool to be used with your retailers – to the technical charts aimed at your manufacturers, we will ensure you perfect worldwide implementation at your points of sale.

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5/ Support and Roll Out

Objectives

Once the look has been validated and the chart sent out, it is time to ensure a global roll-out maintaining the image which reaches your requirements, essential for flagships.

The Apanache way

Starting from the space you wish to occupy, a few photos, knowledge of your local relay’s customer flow, competitors’ positioning and retailer constraints, our team will define the best zoning possible. We adapt the chart to be created or which already exists in order to optimise the potential of the space negotiated and ensure maximum visibility.
Our aim: to differentiate you from your competitors and guarantee the best user experience.

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6/ Project Management

We ensure project management, orchestrating tendering, technical development (including technical plans), manufacturing control through to project delivery.
Our global network of manufacturers and partners is at your service.

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